Insuring Tomorrow’s Africa

Leveraging Cloud, AI and Big Data to deliver compelling insurance products to Africa.

Stories of Impact

Our products are designed to have a positive impact on the lives of our customers. They offer security and peace of mind to those in financial situations where that was previously not available. We have helped them get their lives back on track quickly after unfortunate incidents. These are some of the stories of the positive impact that Alpha Direct’s products have had.

Inclusion Products

These unique, first-in-the-world packaged insurance products answer a huge pain point in the African market. They offer easy to understand policies that are tangible and provide instant protection through a wide network of purchase pointsthrough distribution partners. This allows a previously uninsured person to purchase and pay for simple insurance cover immediately, so that they walk out the door with the security of being covered.

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Usage Based Products

Financial flexibility is crucial to Africa’s rising middle-class. Often, they must make difficult choices about where their hard-earned money goes from month to month. Our usage-based products provide them this flexibility. Through strategic partnerships with leading telcos, we will provide a suite of IoT enabled, pay-as-you-go protection that offers people feasible options when it comes to matters of choice.

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Pure Digital (Digital & Mobile)

Alpha Direct’s proprietary Graphite® platform that leverages cutting-edge web & mobile technologies, with online registration, including AI-enabled chatbots, to deliver a seamless, fully-digital insurance experience to a marketplace that requires people to always be on the move. They may not have the time to stop and go to an office to get insurance, so our technology meets them where they already are in their daily lives and offers them fast, convenient and customizable products they can purchase through a variety of digital media.

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What we’re about

We are an award-winning insurtech business focused on providing world-class customer experiences based on needs.

Our Awards

Grant Thornton’s Private Business Growth Awards are an annual platform that celebrates and awards privately-held businesses that approach growth with a holistic strategy - with an emphasis on home-grown businesses that are leveraging Botswana as an anchor to expand into the rest of southern Africa.

Presented in association with Business Botswana and the Botswana Investment and Trade Center (BITC), the PBGA is one of the most prestigious and coveted business awards in Botswana.

Alpha Direct was the overall winner in the 2019 Grant Thornton Private Business Growth Awards under the medium enterprise category.

The African Insurance Awards are an annual group of awards handed out by The African Reinsurance Corporation (Africa Re). The objective of the awards is to reward and celebrate the best insurance companies from around the continent for good corporate management, excellent leadership and brilliant innovation within the African insurance industry.

Alpha Direct was proud and excited to receive the award for Innovation of the Year in 2020 for our groundbreaking "Insurance-in-a-box" product. This product - sold through retail partners, and using technology, provides an easy and tangible pathway to insurance for the previously uninsured.


Learn More

Explore our Inclusion Products

Alpha Direct Insurance In Box Alpha Direct Insurance In Box
Alpha Direct Insurance In Box Insurance In a Box Customer Journey

Explore our Usage Based Products

Usage based products Alpha Direct - IoT Driven Insurance

Explore our Pure Digital Products

Alpha Direct Insurance In Box Pure Digital Technical Overview
Comprehensive Motor Cover Pure Digital Customer Journey

Stories of Impact

alphadirect story of impact Alpha Direct Impact - Story of Kagiso

Advisors

Mythri Sambasivan-George

Mythri Sambasivan-George

Mythri was part of the senior leadership team that grew Letshego, a BSE-listed micro-finance group that is the most successful financial services business to launch into Africa from Botswana. During Mythri’s time at Letshego, the business grew from a one country operation in Botswana to a pan-African 11 country operation with banking licenses in 2 African countries. Mythri is a Chartered Accountant and formerly with KPMG.

Shwetank Verma

Shwetank Verma

Shwetank is the co-founder of Leo Capital, a venture capital fund that is backed by institutional investors from Singapore and Silicon Valley, and has investments in several Insurtech companies. Shwetank is also a globally recognized authority and speaker on Insurtech. Prior to founding Leo Capital, Shwetank served as the Head of Innovation for MetLife Asia. Shwetank is a Chartered Accountant by training.

Zachariah George

Zachariah George

Zachariah George is the Managing Partner at Launch Africa Ventures – Africa’s leading Seed Venture Capital fund. He is also the Co-Founder and Chief Investment Officer of Startupbootcamp AfriTech – the leading multi-corporate backed venture accelerator program in Africa. Since 2014, Zach has been one of the most active Angel investors in Africa’s leading early-stage tech startups.

Our Winning Team

Coming together is a beginning; keeping together is progress; working together is success.

Footprint

Botswana

Alpha Direct Insurance Company (Pty) Ltd. is a leading insurance underwriter in Botswana. The subsidiary has rapidly advanced to become the country’s 5 th largest underwriter. Here’s a snapshot of how we’re doing:

Our Products
  • Financial Inclusion : Insurance-in-a-box Products
  • Motor Insurance Lines (Pure Digital & Inclusion)
  • Home Insurance Lines
  • Business Insurance Lines
  • Specialized Insurance Lines
  

Access to

281

Distribution Points

Active

60

Distribution Points

Impact

100,000

Lives

YE2021

Contact Us

Alpha Direct Insurtech Pte. Ltd.

Registered Office:

105 Cecil Street, The Octagon, Singapore

Operating Office:

First Floor, Bar 1, Icon Building, Botswana Innovation Hub, Plot 69184, Block 8, Gaborone, Botswana

Call:

+(267) 392-8264

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